Why using a social media service is the common question made by traditional brands trying to improve their business. Even though it is hard to describe a social media service -as every day social media channels are being updated and new tools are introduced- it isn´t hard to say it has become a powerful marketing tool.

In order to answer that simple first question it´s useful to understand what is a social media service. It involves a customized plan using specific social media channels, designed for each request. It encourages a two-way dialogue and orientates the Internet service around users. The main idea is to socialize the offered product and create a community interacting around it.

To this purpose, Internet provides a huge opportunity and that is why it is used as a platform for enhancing products and services. A social media service must be committed to the idea of quality rather than quantity as it is focused in creating a real relationship between the brand and its customers.

Summarizing, a social media service should ble able to offer:

-a constant interaction and updating between customers and brands: Internet develops itself all the time in fast ways so it becomes a must to be brought up to date constantly. Interaction and dialogue is a key point.

-a well designed plan for each brand: they don´t have same messages or images to perform themselves and so they´re unique instances for preparing a strategy.

-quality rather than quantity: an integral relationship must be offered to the customer. People must feel the brand isn´t static but alive. They should be able to interact rather than feeling they´re just a number.

In Simple Social Marketing we offer a Social media service for you across many social media channels. We maintain an active engagement with your network, constantly adding new friends, customers and influencers.                                                                                                                                          

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Jenny Domizi is a marketing consultant of Simple Social Marketing, a social media marketing agency that focuses on providing marketing tools to leverage companies' brand awareness in social media channels.