Have you ever thought that restaurants could be combined with social media tools? Well, nowadays this is a fact. For small and big business, social medial is connecting and, mostly, engaging customers and owners. In this way, social media marketing for restaurants can be suitable for leveraging your company.

How social media works for restaurants? First, we need to think that our restaurant will not only offer food services but good quality stuff. That is a common mistake made: social media marketing for restaurants can only work if your customers feel at least satisfied with the service your company is giving to them. Having a bad reputation mixed with social media will only spread critics and a bad image about. But if that´s not a problem for your restaurant (and probably it´s not) the chances of using social media and succeed are waiting for you.

Social media marketing for restaurants can be seen as a delivery of information about your restaurant news, discounts and activities. But not only: if a bi-directional communication is not settled and generated, social media won´t work. It´s like sitting with the customers to taste a delicious dish with a lovely chat. At the same time: you show your abilities and engage your customer.

Why a customer would use social media marketing for restaurants? Because it allows him to meet with daily information, stay closer and establish a link of people who appreciate the same service. By making customers feel closer you can gain their loyalty to your business.  A pack of Facebook´s fan page, Twitter with instantaneous information and discounts, MySpace, a nice blog and good e- newsletters can turn out to be the key to your restaurant to enter into the 2.0 world and succeed.

In Simple Social Marketing we offer Social media marketing for restaurants, developing your network, constantly looking for online influencers. We use methodologies that inspire word of mouth and conversational engagement.

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Jenny Domizi is a marketing consultant of Simple Social Marketing , a social media marketing agency that focuses on providing marketing tools to leverage companies' brand awareness in social media channels.