Social Media has conquered different areas of Marketing and its integration with event Marketing is unavoidable. You can think Social Media as a Marketing channel for Marketing events and can be an excellent tool to promote them and spread the news through word of mouth. Social Media is a tool to engage not only the public that
attend the event but also all of those that are interested and were
not able to make it.

Facebook, Twitter and blogs is a great place to start with. Why? Because they provide the basic building blocks to your social Network. A blog is a great place to write your content, where you can index your content and it is easy for people to search for it. Facebook allows you to easily distribute your content through your network and
Twitter allows you to send short messages to the general public and keep the conversation alive. You can paste videos into your blogs and use Facebook and Twitter for the live coverage of the event. Another benefit of Social Media event marketing is that also allows you to communicate with the event participants. It allows you to communicate with your audience in real time and them to provide you and their fellows attendants their opinions of the events and to interact with each other.

Developing different strategies for each of the Social Media channels you use in your event Marketing, allows you to reach different groups of people. As well as providing useful information to the public, using Social Media allows you, the organizer, to learn about your public, what do they talk about, what are their expectations, what are their opionions, etc.

Social Media  event Marketing can be split into different stages with respect to the timing of the event. Before, during and after the event is a typical way to break it up. Even though the tacticts for each stage might be different, in all of them Social Media perform its duty: Communicate.

So the next time you are planning the success of your event Marketing, using Social Media may not be a bad option. Actually, it might be the best one.

Simple Social Marketing is a company that provides Social media event marketing , developing your network, constantly looking for online influencers. We use methodologies that inspire word of mouth and conversational engagement.

For more information contact us

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Jenny Domizi is a marketing consultant of Simple Social Marketing, a social media marketing agency that focuses on providing marketing tools to leverage companies' brand awareness in social media channels.