The marketing adventure has started. From the traditional one to marketing on social media has been a way full of technology and new knowledge in this area. Even when it´s seen as the new "star" in the marketing field it also revalues strategies, ideas and concepts.

It´s seemed as a tool that has come to stay. It helps big companies and little sized ones. What are the top benefits of marketing on social media and how could a group of new ideas and technical support could arrive into this new world?

According to a 2010 Social Media Marketing Industry Report, made by the site Socialmediaexaminer.com, the number-one advantage is generating exposure for the business (85% of surveyed marketers told so). As commonly said in the marketing arena, the idea of entering to the 2.0 world, composed of social media tools and a huge amount of online users, is a big push for companies.

On the second hand, increasing traffic (63%) and building new business partnerships (56%) are other valued advantages when it comes to marketing on social media. How is this done? By this report, the top social media tools used by marketers are Twitter,Facebook, LinkedIn and blogs.

The whole new world of social media has opened big opportunities for all sized companies hoping to attract new customers and increase their sales. It´s time for you to decide if you want to be in or not. In Simple Social Marketing we offer Marketing on social media, developing your network, constantly looking for online influencers. We use methodologies that inspire word of mouth and conversational engagement.

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Jenny Domizi is a marketing consultant of Simple Social Marketing, a social media marketing agency that focuses on providing marketing tools to leverage companies' brand awareness in social media channels.