Viral marketing has become a great tool for companies wishing to develop in big amount of people their messages. In order to understand what companies use viral marketing we need to explain why they use this online project. The main answer: it´s cheap and it offers an easy way to capitalize future costumers and profits by improving brand awareness, online or offline.

Videos are a key for many companies to develop their viral marketing strategies. They can be posted in many social networks such a YouTube, Flickr or Facebook and easily become successful. The power of images has conquered many costumers.

What companies use viral marketing ? Multiple examples as Nike, Macbook, Quicksilver, Oxford English Dictionary, MTV and the Transport of London have already proven the efficiency of the viral marketing.

Jenny Domizi is a marketing consultant of Simple Social Marketing, a social media marketing agency that focuses on providing marketing tools to leverage companies' brand awareness in social media channels.

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