Latin population in the United States grows every day. American Census shows that more than 15% of the American population is Latino. That means that these community is a big market to target and working with. In fact, numbers show that from that big mass, 41% of them are online. According to Score's Media Metrix 2007 statistics, this would represent a number of 18.1 million people. And that´s why we´re talking about Latino internet marketing.

As Latino internet marketing means a niche to work with, their specific view of the world can add many concepts and ideas for developing a marketing action. Multicultural understanding of the world is a key to succeed in this order.

Latino community grows every day

In this way, Latino internet marketing grows faster than many other as the population increases every day. Even when digital divide still exists, the growth in their incomes and a better quality of life make them using Internet more frequently and for more online activities and spaces.

Finding a way to interact with Latino community can help companies to develop strategies engaged with a two-ways conversation. Even when Latinos still preserves their traditions, new generations are mixing styles and ways of thinking and it´s useful to pay attention to the current changes.

Simple Social Marketing is a company that offers Latino internet marketing, tying together creative and technical aspects of the Internet, including: design, development, advertising, and sales.

Jenny Domizi is a marketing consultant of Simple Social Marketing, a social media marketing agency that focuses on providing marketing tools to leverage companies' brand awareness in social media channels