Sunday, May 20, 2012
   
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Social Media Marketing Industry Report: How Marketers Use Social Media to Grow Their Businesses

In this report Michael Stelzner found out that a significant 64% of marketers are using social media for 5 hours or more each week and 39% for 10 or more hours weekly.

Other major finding are:
•    Top three questions marketers want answered: (1) What are the best tactics to use, (2) how to do I measure the effectiveness of social media and (3) where do I start?
•    Marketers are mostly new to social media: A significant 88% of marketers surveyed are using social media to market their businesses, BUT 72% have only been doing so for a few months or less.
•    The top benefit of social media marketing: The number-one advantage is generating exposure for the business, indicated 81% of all marketers, followed by increasing traffic and building new business partnerships.
•    The top social media tools: Twitter, blogs, LinkedIn and Facebook were the top four social media tools used by marketers, in that order.
•    Social media tools marketers most want to learn about: Social bookmarking sites were ranked of highest interest, followed closely by Twitter.


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